Prediksi Brand Experience Dan Perceived Quality Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi

Winnie, Winnie and Keni, Keni Prediksi Brand Experience Dan Perceived Quality Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi. Prediksi Brand Experience Dan Perceived Quality Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi.

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Abstract

The purpose of this research is to examine whether 1) brand experience can
predict brand loyalty. 2) perceived quality can predict brand loyalty. 3) brand experience
can predict brand trust. 4) brand trust can predict brand loyalty. 5) brand trust mediates
the prediction brand experience on brand loyalty. Sample was selected using convenience
sampling method amounted to 150 respondents. The result of this study show that brand
experience has significant effect to predict brand loyalty, brand experience has significant
effect to predict brand trust, perceived quality and brand trust have significant effect to
predict brand loyalty, and brand trust mediates the prediction of brand experience on
brand loyalty.

Item Type:	Article
Subjects:	Penelitian > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	Puskom untar untar
Date Deposited:	16 Dec 2020 17:27
Last Modified:	16 Dec 2020 17:27
URI:	http://untar.idwordpres.com/id/eprint/13497

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