Utari, Valencia (2015) PENGARUH WORD-OF-MOUTH DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE INTENTION PADA NINOTCHKA COFFEE PARLOUR & DINER CITRA GARDEN 6, JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.
Full text not available from this repository.Abstract
This study was conducted to investigate the effect of word-of-mouth on purchase intention, and the effect of product knowledge on purchase intention. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by using questionnaires to consumers of Ninotchka Coffee Parlour & Diner. The technique of data analysis used was the multiple regression analysis. Findings this research showed that purchase intention significantly affected by word-of-mouth and product knowledge.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 15 Jun 2021 04:45 |
| Last Modified: | 15 Jun 2021 04:45 |
| URI: | http://untar.idwordpres.com/id/eprint/31066 |
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