Juliany, Juliany (2016) PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN BANK MAYAPADA INTERNASIONAL DI TANJUNG DUREN JAKARTA BARAT. Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
his study was conducted to investigate the effect of Service
Quality and Customer’s Satisfaction on Customer’s Loyalty. The nonprobabilistic
sampling method was used in this research. Non-probability
sampling represents a valuable group of sampling techniques that can be
used in research that follows qualitative, and quantitative research
designs. The method of data collection was conducted by using
questionnaires to 130 customers of Bank Mayapada Internasional at
Tanjung Duren West Jakarta. The technique of data analysis used was the
multiple regression analysis. Findings this research showed that Service
Quality significantly affected on Customer’s Loyalty and Customer’s
Satisfaction does not significantly affected on Customer’s Loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 12 May 2023 07:15 |
| Last Modified: | 12 May 2023 07:15 |
| URI: | http://untar.idwordpres.com/id/eprint/39724 |
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